Hi, I’m Liz, Founder of F&O
I’m sure it’s no surprise that Florence & Oswald was born out of my love of animals. They have always played an important part in my life, from secretly buying my first kitten with pocket money at age 8, rescuing wild rabbits, to the many pets we’ve had as a family since. Ensuring they have the best possible care and compassion throughout their lives is a key lesson I’ve passed onto my daughter.
I discovered great enjoyment and satisfaction in grooming my own dogs, however when one found the experience quite difficult, exploring ways to improve his relationship with grooming was a matter of great importance. I found a holistic approach was the best way to ensure his comfort and wellbeing was first priority and so this became a cornerstone to the F&O ethos.
My Approach
I am truly passionate about what I do and my priority is to create as calm and stress-free an environment as possible. Each session is one-to-one and will never be rushed. Your pet will be given the time and consideration required to suit their individual temperament and needs.
I was introduced to Reiki many years ago, to help my daughter’s competition horse. Now, as I further my own practice I’ve found this to be a key element to ensuring your dog remains as calm as possible and truly believe it aids both myself and the dog to relax together, building a relationship founded on trust.
As part of my holistic approach I will not force your pet to tolerate an element of the groom that they struggle with. However, depending on the behaviour, we can work towards building trust and more positive associations. It’s also important that you trust me, knowing that their wellbeing is my top priority and the groom will not be focused solely on aesthetics.
SPA Environment
At F&O we create a zen spa environment by playing a mix of calming classical music and a diffuser releasing a unique blend of essential oils support relaxation of the central nervous system. Aside from supports to ensure pets are safe while grooming, no harsh restraints are used. We also provide crate-free bed spaces for dogs who have difficulty with these.
F&o Products
We only uses the highest quality products: all of our shampoos, conditioners and treatments are plant-based for canine skin health, cruelty-free and handmade in the UK. Our featured products also support local & UK businesses that share these priorities.
Find us
23 Oswald Road
Oswestry, Shropshire SY11 1RB
